Jesse Rayner

Consumers are a crucial part of the economy. They are the driving force behind products, marketing, and sales but, often misunderstood. Having an in-depth understanding of a consumer, companies can shift their energy toward creating campaigns that drive up interest and products that increase sales.   Customer Vs. Consumer We often use the words customer and consumer interchangeably. However, they are different in a sense. The customer is the person… Read More »Which Best Describes the Role of a Consumer

When referring to exchange, marketers are focusing on the trading of things of value. But what does this mean? Before answering the question, let us first discuss what do we refer to as marketing exchange? Marketing exchange refers to the trading of goods and services between two or more. Every such exchange between two parties should produce ‘utility’. This is according to marketing theory. The utility here means that the… Read More »When Referring to Exchange, Marketers Are Focusing On?