Globally, about 4 million people have an email account. Conversion Rate Optimization has been the grand prize of digital and e-commerce success at the emergence of websites. As a result, one of the biggest drivers of consumer traffic to websites and landing pages is email marketing. Therefore, it would be best to ensure your email is optimized to reach your target audience and deliver the results as desired. After the… Read More »Up Your Game in Email Marketing
Did you know? Leads from SEO will generate paying customers eight times more than those generated through traditional ad campaigns. In the 21st century, an online presence for your business is a mandatory solution to escape business failure. Your online presence will attract excellent marketing skills to ensure you sell your product or service with much ease and success across borders. Subsequently, your success is via SEO strategy in digital… Read More »SEO, the Ruler of Digital Marketing
Even those who have been in the marketing game don’t really know how to define it. It’s commonly thought of as a fun, creative job meant to push campaigns and sell products. While there is some truth to those few words, there are also many other things involved in marketing that set it apart from industries. Definition of Marketing When looking at the definition of marketing, you’ll notice that… Read More »Marketing Involves All of the Following Except
The most basic goal of integrated marketing communications also known as IMC is promotion. It simply unites all arenas of marketing communications. Promotion is one of the most significant part of marketing Ps which are Price, Product, Place, and Promotion. But how is promoting the most basic goal of integrated marketing communications? To understand it better, let us first have a brief knowledge of what integrated marketing communications mean. … Read More »The Basic Goal of Integrated Marketing Communications is to?
Consumers are a crucial part of the economy. They are the driving force behind products, marketing, and sales but, often misunderstood. Having an in-depth understanding of a consumer, companies can shift their energy toward creating campaigns that drive up interest and products that increase sales. Customer Vs. Consumer We often use the words customer and consumer interchangeably. However, they are different in a sense. The customer is the person… Read More »Which Best Describes the Role of a Consumer
When referring to exchange, marketers are focusing on the trading of things of value. But what does this mean? Before answering the question, let us first discuss what do we refer to as marketing exchange? Marketing exchange refers to the trading of goods and services between two or more. Every such exchange between two parties should produce ‘utility’. This is according to marketing theory. The utility here means that the… Read More »When Referring to Exchange, Marketers Are Focusing On?
Online marketing has taken over the digital marketing space and provides services that matter the most to organizations and companies. With the rising need to create a presence in the online world, everyone is looking to learn more about these services and get things going. So if you’re also on a similar journey, we are here to help you out with a take on the basics of online marketing. The… Read More »The Basics of Online Marketing