Online Marketing

There are nearly 582 million entrepreneurs globally. However, with the COVID-19 pandemic, there are noticeable fluctuations in the business sector. Establishing your business is not a walk in the park. Most likely, you will have to spend sleepless nights with your legs in a bucket of cold water and endless cups of coffee just to come up with a perfect objective. Subsequently, most people are ready with their business ideas… Read More »The Sure Bet Of Content Marketing in Your Business

Did you know? Leads from SEO will generate paying customers eight times more than those generated through traditional ad campaigns. In the 21st century, an online presence for your business is a mandatory solution to escape business failure. Your online presence will attract excellent marketing skills to ensure you sell your product or service with much ease and success across borders. Subsequently, your success is via SEO strategy in digital… Read More »SEO, the Ruler of Digital Marketing

Even those who have been in the marketing game don’t really know how to define it. It’s commonly thought of as a fun, creative job meant to push campaigns and sell products. While there is some truth to those few words, there are also many other things involved in marketing that set it apart from industries.   Definition of Marketing When looking at the definition of marketing, you’ll notice that… Read More »Marketing Involves All of the Following Except

The most basic goal of integrated marketing communications also known as IMC is promotion. It simply unites all arenas of marketing communications. Promotion is one of the most significant part of marketing Ps which are Price, Product, Place, and Promotion. But how is promoting the most basic goal of integrated marketing communications? To understand it better, let us first have a brief knowledge of what integrated marketing communications mean.  … Read More »The Basic Goal of Integrated Marketing Communications is to?

Consumers are a crucial part of the economy. They are the driving force behind products, marketing, and sales but, often misunderstood. Having an in-depth understanding of a consumer, companies can shift their energy toward creating campaigns that drive up interest and products that increase sales.   Customer Vs. Consumer We often use the words customer and consumer interchangeably. However, they are different in a sense. The customer is the person… Read More »Which Best Describes the Role of a Consumer

When referring to exchange, marketers are focusing on the trading of things of value. But what does this mean? Before answering the question, let us first discuss what do we refer to as marketing exchange? Marketing exchange refers to the trading of goods and services between two or more. Every such exchange between two parties should produce ‘utility’. This is according to marketing theory. The utility here means that the… Read More »When Referring to Exchange, Marketers Are Focusing On?