There are nearly 582 million entrepreneurs globally. However, with the COVID-19 pandemic, there are noticeable fluctuations in the business sector.
Establishing your business is not a walk in the park. Most likely, you will have to spend sleepless nights with your legs in a bucket of cold water and endless cups of coffee just to come up with a perfect objective.
Subsequently, most people are ready with their business ideas but are looking for ways to engage people with their brands. According to experts, marketing your brand to generate demand is a significant challenge for new businesses. Most of them face low budgets, slim resources, and expensive marketing channels.
Thanks to content marketing, it lifts and maintains businesses to success. Though it is an inexpensive way to help your business stay afloat, it needs consistency and takes time to start. Content marketing helps businesses in many ways.
Read on.
Establishes Target Audience and Promotes Business
It would help if you aimed for your business to answer questions in Google for your clients. This will make customers trust your business and come back for more. This way, you will establish your target audience.
According to statistics, businesses with a blog receive about 55% more traffic. As a result, nearly 79% of B2B (Business to Business) and 70% of Business to Consumer (B2C) companies have an active blog to lure customers.
Moreover, businesses are now doing ‘guest posting’ by creating new content to educate and reach more people.
Develops Brand Voice
With quality content, you can develop a relationship with your customer; also cement your online presence. Such a relationship enables a sense of loyalty between you and your target audience.
For instance, a book club based out of Toronto in Canada called Bad Girl’s Collective. Its mission is to make reading novels cool, exciting, and trendy. This brand has an established audience that uses its voice to address smart and busy career women. Such a brand voice is steady in its website, social media, and even call to action (CTAs), creating a trustworthy connection between brand and customer.
Builds Email Subscriber List
Once you stabilize in creating high-quality regular content for your site and have an audience ready, you should create an email subscriber listing. This list features the names and email addresses of customers who have opted-in and allowed you to send them business-based and promotional emails. This way, it will ensure your brand stays top of mind and moves people with an elusive interest in what you’re doing, making them eventual purchase with you.
Undeniably, content marketing is a slow but sure process that can generate great Return on Investment (ROI) without needing to rob a bank. Yes, it takes time to fetch out an ideal plan for your content, produce it, and then maintain with steady production, but once you begin, rest assured of seeing the benefits sooner than later! While at it, ensure you share your content across online platforms to bring potential customers in high traffic.
